Internet tools are available to monitor the ranking of web pages in the major search engines. Some ranking tools evaluate based on specific queries.
Link popularity analysis is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website.
This free service generates a custom "Link Popularity Report", detailing which sites link to a given URL.