It is very important to track visitors to your website statistically. Web tracking software provides a wealth of data about website visitors that can help you improve your web content, navigational structure and "stickiness". Good statistical data will help you formulate great strategies that will ultimately lower your costs and increase your revenues.
Good tracking software provides answers to the following types of questions:
By regularly analyzing your website stats, you will make some amazing discoveries! For example, you will probably find that most of your visitors are coming from a very few sites or search engines. You will also likely discover that 80% of your visitors access only 20% of your web pages.
It is important to use such information to refine your meta tags and develop strategies that will improve your site's visibility in the major search engines.