Design Web Page
Once you know exactly what you intend to publish and who the targeted audience will be, the next step is to determine the mood of your website. Should the ambience be informal, professional or high tech? Will you use graphics, animation or music? How will the text be structured and which fonts will be used? How will visitors navigate through your site? Whatever you decide, try to maintain the same theme and conventions throughout your site.
The most important part of your website is the textual content. What you write should add value and make the visitor want to return. Review your web page objectives and your target audience and make your message suit that audience. Don't forget to check your spelling and grammar before publishing your pages. There are a few tricks to keep in mind regarding word repetition, use of headers and titles but these will be discussed later. At this point, focus on content!
Publishing on the net is different from writing for a newspaper in that you are able to take advantage of multimedia capabilities. Photos, graphics, music and video can make your site interesting. Be careful, however, not to overdo it. Graphics, for example are often large files that take time to download. Most people won't wait more than five seconds for a web page to load.
Don't forget that people use many different types of personal computers, modems and versions of software. A web page that loads quickly on your machine might not function quite as well on another. When writing web pages, the golden rule is: small is beautiful!