Web Analytics is a set of tools and methods used to understand the interactions of customers with a company's website. Using data from web server logs, databases and other sources, the goal is to develop business intelligence about customers and their use of a website.
Web Analytics can be used to identify and address technical and navigation problems with a website. It is also used to better understand the customer's unique needs, interests and purchasing patterns. Web analytics can help identify website design problems and opportunities.
To learn more about Web Analytics and Date Warehousing, please visit: Data-Warehouses.net
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